Sales & Marketing at IT firm
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Company profile
This is a professional services firm focused on delivering technical excellence. Besides, the company is a dynamic environment in the midst of significant change as a result of multiple start-ups and acquisitions. Opportunities are continually appearing, some of which may be appealing to interns.
Tasks
- Assist with Inbound Marketing to generate awareness and leads;
- Generate leads and awareness of the company and its solutions/ products;
- Obtain testimonials and case studies from satisfied customers to use for marketing purposes;
- Create/ update/ maintain competitor information by gathering data from multiple sources
- Create, compile, consolidate, format and summarise information, graphs, infographics and presentations
- Support sales presentations by creating/ assembling/ modifying proposals, video, slide shows, demonstration and solution materials including product capability booklets, compiling account and competitor analyses;
- Create, prepare mailers and brochures by formatting content and graphics, arranging printing and internet packages;
- Maintain marketing materials by checking and replenishing inventory
- Assist in developing marketing campaigns to promote a product, service or idea
- Assist with planning, advertising, public relations, event organization, product development, distribution, sponsorship and research
- Assist with creating marketing strategies that will make an impact, support the brand
- Assist with management of various marketing projects
- Assist in content curation and creation
- Monitor and analyse market trends
- Study competitors’ products and services
- Explore ways of improving existing products and services, and increase profitability
- Identify target markets and develop strategies to communicate with them
- Prepare and manage marketing plans and budgets
- Manage the production of promotional material
- Liaise with other internal departments
- Produce reports to monitor results. Present findings and suggestions to managers
- Develop product positioning and messaging that differentiates your products in the market
- Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
- Product launch – plan the launch of new products, release and manage the cross-functional implementation of the plan
- Market intelligence – be the expert on your buyers, how they buy and their buying criteria
- Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
- Assist with the creation and delivery of press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals
- Assist with the identification, development and communications strategy for key media contacts and customer references
- Research media coverage and industry trend. Develop fresh story ideas. Conduct extensive media outreach. Improve communication efficiencies with company
- Create, deliver, edit, and optimize PR materials. Ensure that messages are supportive of and consistent with marketing strategies. Supervise social media outreach
- Coordinate and deliver email campaigns. Mass-mail materials. Create brochures and sell sheets. Provide support to public relations department.
- Coordinate flow of information and communication and disseminate it according to plan/ strategy. Work with manager and business units to determine budget and manage expenses to that budget. Promote products and services through public relations initiatives
- Assist with events, public relations
- Social media monitoring and interaction
- Monitoring of Marketing KPI’s
- Graphic design Web site improvement
Start date
Earliest 1/1/2018
Duration
minimum 4 months, preferably 8 months
Criteria
Education required: Bachelor
Skills: Marketing & sales, International business, Business Administration
Language: Fluent English
Allowance
250-300usd/month
Location
Dist.2, HCMC, Vietnam
Internship Package
HCMC Package
Category
Business, Sales and Marketing