Sales & Marketing at IT firm

Company profile

This is a professional services firm focused on delivering technical excellence. Besides, the company is a dynamic environment in the midst of significant change as a result of multiple start-ups and acquisitions. Opportunities are continually appearing, some of which may be appealing to interns.

Tasks

• Assist with Inbound Marketing to generate awareness and leads;
• Generate leads and awareness of the company and its solutions/ products;
• Obtain testimonials and case studies from satisfied customers to use for marketing purposes;
• Create/ update/ maintain competitor information by gathering data from multiple sources
• Create, compile, consolidate, format and summarise information, graphs, infographics and presentations
• Support sales presentations by creating/ assembling/ modifying proposals, video, slide shows, demonstration and solution materials including product capability booklets, compiling account and competitor analyses;
• Create, prepare mailers and brochures by formatting content and graphics, arranging printing and internet packages;
• Maintain marketing materials by checking and replenishing inventory
• Assist in developing marketing campaigns to promote a product, service or idea
• Assist with planning, advertising, public relations, event organization, product development, distribution, sponsorship and research
• Assist with creating marketing strategies that will make an impact, support the brand
• Assist with management of various marketing projects
• Assist in content curation and creation
• Monitor and analyse market trends
• Study competitors’ products and services
• Explore ways of improving existing products and services, and increase profitability
• Identify target markets and develop strategies to communicate with them
• Prepare and manage marketing plans and budgets
• Manage the production of promotional material
• Liaise with other internal departments
• Produce reports to monitor results. Present findings and suggestions to managers
• Develop product positioning and messaging that differentiates your products in the market
• Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
• Product launch – plan the launch of new products, release and manage the cross-functional implementation of the plan
• Market intelligence – be the expert on your buyers, how they buy and their buying criteria
• Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
• Assist with the creation and delivery of press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals
• Assist with the identification, development and communications strategy for key media contacts and customer references
• Research media coverage and industry trend. Develop fresh story ideas. Conduct extensive media outreach. Improve communication efficiencies with company
• Create, deliver, edit, and optimize PR materials. Ensure that messages are supportive of and consistent with marketing strategies. Supervise social media outreach
• Coordinate and deliver email campaigns. Mass-mail materials. Create brochures and sell sheets. Provide support to public relations department.
• Coordinate flow of information and communication and disseminate it according to plan/ strategy. Work with manager and business units to determine budget and manage expenses to that budget. Promote products and services through public relations initiatives
• Assist with events, public relations
• Social media monitoring and interaction
• Monitoring of Marketing KPI’s
• Graphic design Web site improvement